Malay.

Malay Vadalkar

I turn ideas into
memorable brands—
and build systems
that help them grow.

I combine strategy, storytelling, video, marketing, AI and automation to help ambitious businesses communicate better, operate smarter and grow.

Explore Selected Work Work With Malay
Malay Vadalkar
  • Founder, Caliac Studios
  • IRAA Award-winning sound engineer
  • Founding bassist, Easy Wanderlings
  • Educator, speaker and AI systems builder

Strategy, storytelling and systems—built to work together.

Build Memorable Brands

Positioning, story, offer and campaign thinking, so a business is known for something specific.

Create Content That Performs

Video, founder-led content, podcasts and photography made with film-school craft and a commercial purpose.

Implement Practical Systems

Websites, funnels, CRM, dashboards and AI-integrated workflows that reduce founder dependence.

How the work is built

Six layers, one connected engine.

See what I do

Layer 01

Clarity

Positioning, audience, offer, content strategy and campaign planning.

Layer 02

Creation

Scripts, shoots, films, podcasts, photography, editing, design, animation and audio.

Layer 03

Distribution

YouTube, social media, repurposing, platform adaptation and paid media.

Layer 04

Conversion

Websites, landing pages, funnels, lead magnets, CRM and follow-up.

Layer 05

Systems

Dashboards, SOPs, content command centres, automation and AI workflows.

Layer 06

Education

Workshops, consulting, Caliac Academy and practical training.

Easy Wanderlings

Music

Ten years of bass, recording and touring with Easy Wanderlings.

A founding member of one of India's most recognisable independent bands — an IRAA-winning recording, five releases, national festivals and tours across the UK and Europe.

Explore the Music
Malay Vadalkar

Creative strategy meets operational excellence.

Malay’s journey spans sound, filmmaking, music, teaching, entrepreneurship, marketing and technology. Today, he brings those disciplines together to help businesses communicate clearly and operate more effectively.

Read Malay's Story

Speaking and workshops

Sessions for teams building brands, content and systems.

  • From creative craft to a sustainable creative company

    What actually changes when a maker starts carrying payroll, pipeline and pricing.

  • Why content begins before the camera

    Positioning, audience and offer decide whether a shoot was worth doing.

  • Sound, attention and what brands can learn from film

    Audiences feel when something isn't true long before they can explain it.

  • Founder-led content that creates authority and demand

    Turning a founder's expertise into a recurring, commercially useful engine.

  • AI-integrated workflows without hype or dehumanisation

    Where technology removes blank pages and repetition — and where judgment must stay human.

Invite Malay to Speak
Malay Vadalkar

Building something valuable but struggling to communicate or systemise it?

Let’s bring clarity to the brand, content and systems behind your business.

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